From a recent a16z podcast on Addiction v Popularity in the Age of Virality.
To make something popular, you have to take something familiar and make it feel new, or take something new and make it feel familiar.
This could explain the popularity of sequels, reboots etc. But a TV show could also be seen as a film with lots of sequels.
Lastly, Spotify found that their discover something new feature only worked if it included some familiar songs/artists. If they removed them, take up crashed.
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