Monday 31 July 2017

Thought: Keep the funnel wide

Venture capitalists keep their funnel of acquisition wide because they want to gain insight into new industry trends, existing inefficiencies and those who might become the dominant players in the future.

How could we use this in the non-profit sector?

One idea is to keep the funnel for activism and advocacy as wide as possible to maximise the chances of finding supporters and volunteers who want to be involved more deeply later.

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