The author, Ramit Sethi, brings his trademark tough love approach to helping you build a business through showcasing his own experiences, while bringing in a few other voices and case studies.
I liked the focus on deciding what building a business means for you e.g. ability to hire a babysitter once a week, or wanting to change the world in some specific way. This is a good way to build intrinsic motivation.
The chapter where Ramit compared his early business self with his present self provoked an uncomfortable feeling of recognition at times.
His relentless focus on addressing the hopes, fears, wants and needs of his customers is a key takeaway for me.
Like Feel the Fear and Do It Anyway, Sethi encourages you to get comfortable with being uncomfortable and enjoy the adventure of discovery. Again this has been a fairly recent crystallisation of a learning point for me, but looking back its been a familiar feature of my career to date. I'm always pushing out ahead of my employer and colleagues and often wondering if I'm about to run off a cliff ala Wylie Coyote.
One slightly annoying feature of the book? The regular references to an accompanying website for more in-depth information. I'd have preferred more direct links to the relevant page.
It's a minor grumble, and one I suspect Sethi would dismiss with a wave of "if you're not willing to browse a little, then this isn't for you..."
Lastly, while there's value here, it's clearly a lead generation/upselling tool for the Sethi empire. If that's not something you're happy with, see the previous paragraph.
In summary: if you've never started a business, but always wanted to, Your Move might just be the boot up the backside you need.
Everything is figure-out-able.
Marie Forleo
The chapter where Ramit compared his early business self with his present self provoked an uncomfortable feeling of recognition at times.
His relentless focus on addressing the hopes, fears, wants and needs of his customers is a key takeaway for me.
Like Feel the Fear and Do It Anyway, Sethi encourages you to get comfortable with being uncomfortable and enjoy the adventure of discovery. Again this has been a fairly recent crystallisation of a learning point for me, but looking back its been a familiar feature of my career to date. I'm always pushing out ahead of my employer and colleagues and often wondering if I'm about to run off a cliff ala Wylie Coyote.
One slightly annoying feature of the book? The regular references to an accompanying website for more in-depth information. I'd have preferred more direct links to the relevant page.
It's a minor grumble, and one I suspect Sethi would dismiss with a wave of "if you're not willing to browse a little, then this isn't for you..."
Lastly, while there's value here, it's clearly a lead generation/upselling tool for the Sethi empire. If that's not something you're happy with, see the previous paragraph.
In summary: if you've never started a business, but always wanted to, Your Move might just be the boot up the backside you need.
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