Be prepared for a barrage of proprietary acronyms and didactic although gently humorous style if you decide to pick this up. It is also (grits teeth) written by yet another BTL empire builder.It's a dense book, but if you've done any reading in this area at all eg The Four Hour Work Week, Brian Tracey - you'll be familiar with concepts like 80/20 rule, compounding etc.
Personally, I was beginning to wonder if I'd get anything worthwhile from the book. But I did manage to lift a few ideas:
Multi-tasking (he calls it NeTime or No extra time) eg listening to audiobooks while travelling. I do this specific example already, but I will consciously combine my trips to the local town to attend courses etc with shopping for essentials in the future (and hopefully free up Saturdays!)
Product/service design. His list of areas to target is nice and compact:
- Solve a small problem for many people.
- Solve a big problem for a few people.
- Solve a small problem multiple times.
- Solve a big problem multiple times.
- Serve charitably.
- Serve materially.
- Serve by entertainment.
Software tools. Don't use little know ones as they won't play nice with others.
Five to seven rule. Only put five to seven things on your to-do list.
Getting started in constructing a team. I liked the simple advice about hiring a PA first, then operations manager, managing director, specialists/technicians and financiers.
Again not the first time I've encountered this quote in recent months, but worth highlighting anyhow:
There have been gazillions of people that have lived before all of us. There’s no new problem you could have with your parents, with school, with a bully. There’s no new problem that someone hasn’t already had and written about in a book.
Will Smith (yep, that one - I was surprised too)
In summary, there's little that's new here, but I could see myself skimming through this again at some point for inspiration or reminders.
Verdict: Useful reminder or introduction depending on where you are.
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