Tuesday 10 July 2018

Review: The Go-Giver: A Little Story about a Powerful Business Idea

Simple short and well-written modern business parable promoting altruism. The story takes Joe, a sales professional, through five challenges set by a mysterious mentor (who it turns out is super-wealthy and a super-ager too), as he tries to find an edge in his attempts to get ahead.

It's a sweet story and I guess if there is a criticism, it is that it doesn't seem very evidence based.  Especially given, the description of the principles as Five Laws of Stratospheric success.  That's a pretty bold claim and there aren't any real world case studies to stand it up.

Verdict: Whizz through this quickly for a warm and fuzzy. 

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