This provided a definition of the bewildering phrase "Elf on the shelf" which I've occasionally seen in media headlines this year, but failed to be interested enough to click through.The phenomenon appears to be yet another attempt to guilt parents into buying more stuff - at least one elf is required (although perhaps a rat on a mat, or dog on a log might do for cash strapped parents wishing to re-purpose existing or cheaper toys). Billed as a tradition - it only seems to have been around for around a decade or so.
I'm not the target audience of guilt-tripped harassed parents - but this book seemed to do the job in terms of providing ideas for making the "magic" happen.
Verdict: Christmas craze explained.
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